TiVo hires DISH Hopper DVR architect as CMO
Michelle Clancy | 13-03-2014
TiVo has appointed Ira Bahr as CMO to oversee the company's strategic marketing efforts in support of TiVo's business around the world.
Bahr brings to TiVo more than 25 years of sales, marketing and business development experience, most notably as CMO of DISH Network. At DISH, he was responsible for customer acquisition, customer loyalty, customer technology, corporate communications and Latino marketing activities.
Bahr oversaw product planning and marketing for the Hopper DISH's whole-home DVR, as well as DISH's first mobile applications on iOS and Android.
Previously, Bahr led strategic marketing for Sirius Satellite Radio. As that company's 12th employee, he oversaw many facets of business development, marketing, programming and operations and was responsible for the creation of the Sirius name and corporate identity.
"Ira brings with him tremendous insight and deep strategic experience from his work with some of the largest media, entertainment and consumer brands in the world," said Tom Rogers, president and CEO of TiVo. "His successful track-record underscores a unique ability to communicate and market sometimes complex messages to consumers and he will play an important role as we continue to deliver the best TV experience to viewers around the world. We are extremely pleased to have Ira on board."
Bahr began his career at BBDO, where he held various positions of increasing responsibility throughout a 13-year tenure, working with high-profile clients including FedEx, Pepsi and GE. Most recently he served as the CMO for Inspirato, a luxury destination club.
Bahr holds a BA from Columbia University in New York City.
"TiVo is one of the most famous trademarks in America and its products are some of the most loved consumer electronics ever developed. There is a clear opportunity for TiVo to help shape the future of video consumption and I am elated to be a part of it," said Bahr.