Banijay Spain strikes exclusive partnership with ITV Studios
Editor | 13-03-2014
Banijay Spain, the joint venture of Cuarzo and DLO Producciones, is to represent ITV Studios Global Entertainment in the country under an exclusive partnership deal.
Also under the multi-year agreement, the first international output deal for Banijay’s recently expanded Spanish division, Banijay Spain will handle the adaptation and production of ITVS GE’s global formats for local audiences. This includes prime time titles such as Come Dine With Me, Four Weddings, Hell’s Kitchen, Saturday Night Takeaway and Surprise Surprise.
“This exclusive pact with ITV Studios Global Entertainment is a fantastic indication of the strength of the partnership between Banijay Group, Ana Rosa’s Cuarzo, and DLO,” commented José Manuel Lorenzo, co-head of Banijay Spain. As a team we offer unparalleled experience in producing hit shows across a diversity of genres for the Spanish market, alongside our solid long-term relationships with the leading broadcasters in the region. There is hot demand amongst Spanish viewers for fresh new entertainment and drama and we’re looking forward to fully maximising the potential of ITVS GE’s formats here over the coming years.”
Added Tobias de Graaff, director of global television distribution for ITV Studios Global Entertainment: “ITV Studios Global Entertainment boasts an unparalleled slate of formats across a variety of genres, suitable for a range of slots and schedules. This deal with Banijay Spain will give Spanish viewers the opportunity to watch the formats that have already enjoyed huge success with audiences around the globe.”