Thailand's Shop Channel joins with TGN
Louise Duffy | 14-03-2014
Shop Global (Thailand) Co, which operates the Shop Channel, has joined forces with satellite TV network Thai TV Global Network (TGN) with the aim of generating Bt3 billion (£175 million) in sales by 2018.
The Shop Channel is being broadcast around the clock on TGN.
Shigeru Ohashi, president and CEO of Shop Global, said: “We have set a sales target of more than Bt3 billion over the next five years. About 55% of consumers who have experience with the Shop Channel have said they will re-purchase products.”
Meanwhile, Shop Global has formed the TV Shopping Association with three other Thai TV shopping operators - TV Direct, TrueVisions’ True Select and GMM Grammy’s O Shopping - that aims to raise business standards.