France Télévisions extends kids' programming
Pascale Paoli-Lebailly | 14-03-2014
France Télévisions is reorganising its kids' TV offering with the transformation of the DTT channel France 4 into a children's channel during the daytime a young adult's channel in the evening.
As of 31 March, the new offering will kick-off on the group's five channels and on the Internet.
France 4, whose budget will be stable at around €40 million, will offer 3,200 hours of animation each year as well as factual programming and documentaries.
Globally, the French PSB group, which boasts a 28% audience share on the four to ten-year-old demo and 18.1% on the 11-14 demo, will increase from 4,200 to 5,400 animated hours broadcast this year on four of its channels and multi-screen devices.
Programmes will be scheduled either into slots in Zouzous for preschoolers on France 4 and France or in Ludo, targeting the six to 12 age group on France 3 and France 4.
Eight to 12-year-olds will also be offered youth fiction on France Ô.
A digital youth platform is also scheduled to be launched to enrich the global offering in the summer.