US pay-TV barely scratched by cord-cutting
Joseph O'Halloran | 16-03-2014
A survey from the Leichtman Research Group (LRG) has found that despite the huge uptake of online video and over the top (OTT) services, the thirteen largest US multi-channel video providers lost only 0.1% of subscribers in 2013.
LRG calculated that the providers, representing about 94% of the market, lost in total around105,000 net video subscribers in 2013 and that annual net multi-channel video additions were about 280,000 fewer than in 2012, when the industry added about 175,000 subscribers.
Looking at the split by platform, the research found that by the end of 2013, the top multi-channel video providers accounted for over 94.6 million subscribers, with the top nine cable companies having 49.6 million video subscribers, satellite TV companies having 34.3 million subscribers, and top telephone companies having 10.7 million subscribers.
Yet each platform performed in rather different ways in 2013. The top nine cable companies lost about 1.735 million video subscribers in 2013, compared with a loss of about 1.4 million in 2012. By contrast the leading telcos added 1,460,000 IPTV subscribers in 2013, up from 1.298 million net adds in 2012. Satellite TV providers added 170,000 video subscribers in 2013, compared with 288,000 net additions in the previous year.
"2013 was the first year for multi-channel video industry losses, but the modest losses represent only about 0.1% of all subscribers," said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. "While the overall market remains fairly flat, further share-shifting has taken place. Cable providers now have a 52% share of the top multi-channel video subscribers in the US, compared to a 58% share three years ago."