NOVA in Prime for fitness content

Editor | 17-04-2014

The NOVA Greek premium TV service has inked what it calls a 'significant' package deal with long-time client Prime Entertainment Group.

In this latest deal the network signed up for the brand new series Fitness First Class 60x60' in HD for a newly launched female-oriented channel Nova Life.
"We are very proud to have completed this deal," said Prime managing director David Freydt. "Fitness First Class is the highest quality series in the fitness genre ever produced. Each episode is shot in magnificent locations as Camps Bay in South Africa, the Riviera in Croatia, a luxury resort in Crete. Since early 2013 we diversified our catalogue with various programmes being a reference in their category. The size of the catalogue has been multiplied by four and we are glad to satisfy our clients with even more quality products."