Sky trials Twitter-based viewing, recording

Editor | 17-04-2014

Questions may still persist as to the exact role of social TV but undeterred pay-TV giant BSkyB has announced #WatchOnSky, a Twitter tool enabling viewers to watch or record TV shows.

The launch of #WatchOnSky marks the first time that a British broadcaster has created a service which lets users access live TV and set recordings via their Twitter timeline. #WatchOnSky will appear across Sky's Twitter feeds including @SkyHD and @SkyAtlantic for key shows, sporting events and films.
Building on the Sky Go and Sky+ apps that give Sky TV customers mobile control of TV viewing, the feature works by clicking on icons contained within a Tweet. Twitter users who see #WatchOnSky on Tweets from Sky having the ability to expand the Tweet and tap on an icon that directly links to Sky's mobile TV service Sky Go to start watching the show. Alternatively they can tap the Sky+ 'R' to remotely set their Sky+HD box to record.
"#WatchOnSky is another brilliantly simple way for our customers to find and watch the shows everyone is talking about," claimed Luke Bradley-Jones, Sky's brand director, TV products. "It's all part of our commitment to make it even easier for our customers to discover great TV and make sure they never miss those virtual water cooler moments."
Dan Biddle, head of broadcast, Twitter UK, added: "Twitter users love to talk about TV shows, joining conversations about their favourite programmes with other fans across the UK. #WatchOnSky is a really exciting development that will make it even easier than ever for Twitter users to spot social buzz about a show, and tune in or record it for later. We're delighted to see Sky innovating with this service and look forward to seeing Twitter users enjoy this functionality."