MultiChoice unveils World Cup pay-TV promo in Nigeria
Rebecca Hawkes | 23-04-2014
Pay-TV operator MultiChoice is slashing the price of its DStv set-top boxes by 43% in Nigeria to encourage football fans to take out subscriptions ahead of this summer's FIFA World Cup finals.
The new promotional event sees the cost of decoders in Nigeria fall from NGN27,000 (US$166.36) to NGN15,500 ($95.50). The operator is also launching its Explorer option in the country, which enables subscribers to record up to 220 hours of content and provides video-on-demand. MultiChoice is also promoting its Walka mobile TV service ahead of the World Cup.
"Walka 7 allows you to watch in traffic, and in the office, while the Explora with its two terabytes memory, gives viewers the opportunity to record all the games, right onto the decoder, and keep them for good," said Martin Mabutho, general manager, marketing, MultiChoice Nigeria.
"DStv subscribers can maximise their experience of football during the World Cup with the catch-up feature on the Explora decoder by accessing the stacked content and watching previously aired soccer matches."
Nigeria's Super Eagles and four other African nations – Ghana, Cameroon, Algeria and Côte d'Ivoire – are all playing in the World Cup, which kicks off in Brazil on 12 June.
South Africa-based MultiChoice recently sealed the TV rights deal to broadcast matches across Sub-Saharan Africa via its SuperSport channels on its direct-to-home (DTH) satellite platform DStv and digital terrestrial TV (DTT) service GOtv.
"In addition to the world-class broadcast quality that is our trademark and which our subscribers will enjoy, they will also have access to insightful football analysis and thrilling magazine programmes that will showcase the stories outside the field of play," said Felix Awogu, general manager, SuperSport.