TalkTalk enhances VOD bouquet with FilmFlex content
Joseph O'Halloran | 23-04-2014
Aiming to maintain the momentum it has built up in the video arena, UK ISP TalkTalk has beefed up its video-on-demand (VOD) bouquet in a content deal with TalkTalk that will bring 1,000 on-demand films to the IPTV service.
The multi-year deal kicks off with immediate effect and includes first-run on-demand content from all the major Hollywood studios, plus that from independents such as Entertainment One Films and StudioCanal, as well as from other specialist distributors. FilmFlex will be responsible for sourcing and curating film content, as well as supplying technology for customers to watch films on mobile devices.
It will offer subscribers to both TalkTalk's Essentials TV and Plus TV packages access to hundreds of brand new on-demand films, and new releases will be available to rent on the same day as their DVD release. New releases can be rented for 48 hours, and future developments, as part of the FilmFlex partnership, will include the ability for TalkTalk customers to watch their rentals on a range of devices including mobile phones and tablets. Crucially, TalkTalk is also making the content available for its YouView customers.
"YouView from TalkTalk is Britain's fastest growing TV business and is fast becoming a destination for family entertainment," commented Tristia Harrison, managing director, TalkTalk Consumer."We have big ambitions for the service and continue to develop and enhance our offering to give our customers even more of the TV and films they love, all at a great TalkTalk price. This partnership with the movie specialist expertise of FilmFlex will help take us to the next level and gives our TV customers even more of the best content."
Added FilmFlex CEO Jeff Henry: "This landmark deal enhances our position as the white-label provider of choice to the leading media and telecoms brands in the UK. We work with ambitious, growing companies like TalkTalk to bring the latest movies to the widest possible audience. The key factors in our success to date have been our strong relationships with our brand partners and content owners coupled with our continued investment in our technical platform."