ProSiebenSat.1 to open new Swiss ad windows
April 23, 2014 10.26 Europe/London By Jörn Krieger
Building-ProSiebenSat.1German commercial TV group ProSiebenSat.1 will launch advertising windows for Swiss viewers on its new free-to-air channels Sat.1 Gold and ProSieben Maxx.
From July 1, 2014, advertisers will have the possibility to exclusively target the audience in the Alpine country with their commercials. The sales of the ads will be handled by Swiss agency Goldbach Media.
With German original productions, Sat.1 Gold targets a mainly female audience between 49 and 64 years of age while ProSieben Maxx focuses on men between 30 and 59 year of age with US series, movies, documentaries and science shows. Children’s programme Yep! is aired in the morning.