Curtain opens for Sky Store's Buy & Keep service
Editor | 23-04-2014
The Buy & Keep service from UK pay-TV giant BSkyB has begun operation its connected Sky customers, letting them for the first time buy films as well as rent them.

Sky Store is confident that Buy & Keep will offer the simplicity and convenience of an HD digital movie download, with the added bonus of the original DVD sent by post all for one price. As well as brand new films being available at the same time as their DVD release, with many titles will be on offer for digital early release. Launch titles include the Warner Bros hits The Hobbit: The Desolation of Smaug, The Secret Life of Walter Mitty, Turbo, About Time, Life of Pi and The Wolverine along with other titles from 20th Century Fox and NBCUniversal.

The service will be further enhanced over the coming year with customers being able to access the movies they've bought via tablets and smartphones. In the future, TV box sets will be available to buy and Sky Store Buy & Keep will become accessible to anyone who does not yet have Sky TV through the NOW TV over the top (OTT) Box, Roku and YouView boxes as well as via

"Buying movies straight from your sofa becomes even easier with Sky Store from today," said Nicola Bamford, Director of Sky Store. "Our customers love to watch their favourite movies again and again, and with 'Buy & Keep' they get the benefit of being able to watch in minutes with the HD digital download, as well as receiving the original DVD in the post.