BroadbandTV seals video management agreement with FremantleMedia
Editor | 24-04-2014
Media and technology company BroadbandTV has inked what it calls a 'significant' online video management agreement with Fremantle Media.
BroadbandTV claims to operate the third largest multichannel network (MCN) in the world, achieving more than 1.6 billion monthly views across its network. Under the terms of the new deal, BroadbandTV's content management team and proprietary technology platform, VISO NOVI, will see use tracking and managing fan-uploaded content for over 200 FremantleMedia TV shows, including American Idol, The Price is Right, the Got Talent format, Baywatch and The X Factor.
"Smart media companies are embracing the online video revolution by deeply understanding their fans and positively engaging with them. It's about effectively taking the brand experience to the next level and allowing the fan to share the great content you've created for them," explained Shahrzad Rafati, founder and CEO, BroadbandTV. "Without question, a solid online video strategy is essential for major content owners. We're looking forward to combining our deep digital expertise with FremantleMedia's fantastic content to open new revenue streams and, most importantly, allow their fans to get even closer to the brand online."
"We're seeing more fan-uploaded content than ever before, and this relationship will help us to more effectively manage our premium assets and deliver against our broader digital strategy objectives," added Olivier Delfosse, SVP Digital, FremantleMedia. "Ultimately, we want brand-safe content to be consumed by our fans and BroadbandTV's rich digital video expertise will enable us to optimise this part of our business."