AOL to stream Miramax movies
Michelle Clancy | 24-04-2014
Online giant AOL is furthering its long-form video streaming stable with a deal with Miramax to bring full-length films to US viewers with an exclusive Miramax channel.
Spanning a range of genres that will include Miramax iconic cult classics, comedies, dramas as well as family and foreign films, the content will be available to stream free-of-charge across all AOL On interfaces, be they mobile, desktop or connected devices.
AOL plans to launch a 'Movies' experience to give viewers the option of adding critically acclaimed films to their regular rotation of news and entertainment video. Miramax's premium content offering will be refreshed monthly.
"We continue to evolve our content strategy to include all screens and all experiences," said Ran Harnevo, president of AOL Video. "With our Miramax partnership, we have our first foray into film and long-form, bringing a cinematic experience to our premium content library and across our connected TV experiences. Having a premium launch partner in Miramax means that we bring some of the best, award-winning content to the web in a format that is easily accessible to consumers."
AOL Inc. is currently a top-three online video property in the United States as ranked by comScore, amassing 1.31 billion content views and serving 3.8 billion online video ads this past March.
"Creating an ad-supported Miramax-branded channel on the popular AOL On Network is an exciting step as we remain committed to reaching Miramax fans through new and innovative platforms," said Beth Minehart, executive vice president of global digital at Miramax. "We are delighted to partner with AOL on this digital offering, and we look forward to bringing a sampling of our iconic films to the AOL audience through its fast-growing multi-screen distribution network."