HBO signs exclusive first OTT content deal with Amazon
Michelle Clancy | 24-04-2014
Amazon is bolstering its content proposition with a licensing agreement with HBO that makes Prime Instant Video the exclusive online-only subscription home for a range of the premium network's programming.

This is the first time that HBO programming has been licensed to an online-only subscription streaming service, and the deal will make available to the online video offer programmes including The Sopranos, Six Feet Under, The Wire, Big Love, Deadwood, Eastbound & Down, Family Tree, Enlightened, Treme, early seasons of Boardwalk Empire and True Blood, as well as mini-series such as Band of Brothers, John Adams and others.

Previous seasons of other HBO shows, such as Girls, The Newsroom and Veep will become available over the course of the multi-year agreement, approximately three years after airing on HBO.

"HBO has produced some of the most ground-breaking, beloved and award-winning shows in television history, with more than 115 Emmys amongst the assortment of shows coming to Prime members next month," said Brad Beale, director of content acquisition for Amazon. "HBO original content is some of the most-popular across Amazon Instant Video our customers love watching these shows. Now Prime members can enjoy a collection of great HBO shows on an unlimited basis, at no additional cost to their Prime membership."

Amazon also announced that HBO GO will become available on Amazon's new set-top box, Fire TV, targeting a launch by the end of the year.

"As owners of our original programming, we have always sought to capitalise on that investment," said Glenn Whitehead, executive vice president of business and legal affairs. "Given our long-standing relationship with Amazon, we couldn't think of a better partner to entrust with this valuable collection."

He added: "We're also excited to bring HBO GO to Amazon's Fire TV. The features like unified voice search will provide a compelling experience for HBO customers."

The first wave of content will arrive on Amazon on 21 May.