FourthWall launches per-second viewer measurement with Reveal 3.0
Michelle Clancy | 25-04-2014
FourthWall Media, an independent source of set-top box (STB) viewing data, has launched Reveal 3.0, which provides reporting on television viewership data down to the second.

Reveal 3.0 provides television usage for all channels, stations and programmes, calculated down to the second. Subscribers to Reveal can create their own reports based on numerous ranking and comparison criteria such as: ratings, shares, total reach by household or total minutes viewed. The data will be available on a next-day basis, and includes time-shifted viewership.

"We are very pleased to be upgrading Reveal for our cable operator partners who use the product to manage their systems, and excited to introduce Reveal to additional clients," said Bill Feininger, general manager at MassiveData and senior vice president of media measurement for FourthWall. "We believe our second-by-second viewership data collected from millions of digital cable set-top boxes of every make and model provides the foundation for actionable insights that have never been available in such a timely fashion."

Reveal 3.0 is being made commercially available through FourthWall's MassiveData division, which delivers television usage data from millions of set-top boxes in 96 markets across the country. MassiveData currently licenses this data to more than 20 research, measurement and analytics firms to power programmatic buying and advanced analytics across a range of market sectors.

"Reporting is not limited to just programming performance. Users can create their own customised report," said Feininger. "You could compare and evaluate individual program ratings for any network you offer in your particular market. You can create your own attentiveness ranking through the commercial breaks using the second-by-second ratings data. You can study audience flow and see how your lead-ins and lead-outs might be affecting overall performance. Reveal 3.0 is a state-of-the-art tool for those interested in knowing real performance in a timely fashion using actual viewership data from our entire cable footprint, and not a projected sample."