Millicom complements cable with DTH in Bolivia
Juan Fernandez Gonzalez | 25-04-2014
Millicom is taking a chance in Bolivia's pay-TV market by launching both a cable and a satellite platform.
Complementing the updated Multivisión service which Millicom bought last year, the company has announced the launch of a direct-to-home (DTH) platform targeting the country's rural population.
The market, which just a year ago was far from being up-to-date, has become a thriving sector in recent months. Since the beginning of the year, Bolivia has seen Entel launch a satellite platform through TKSAT-1, completing an existent cable service, and now Millicom has announced the same move to compete on equal terms in the country.
Millicom's president and chief executive officer, Hans-Holger Albrecht, commented on the move: "The launch of satellite services is another significant step in the transformation of Millicom into a diversified digital lifestyle provider. DTH reaches right across Bolivia and offers all of its people a new choice in entertainment and information."
Millicom's satellite pay-TV service lies at the heart of the company's longer term strategy to provide exciting content in its operational markets beyond the range of fixed-line services. Tigo Star, which first launched in March, is now active in three other Latin American markets (Paraguay, El Salvador and Costa Rica) offering TV and broadband Internet services. Further roll-outs are planned in the region planned for 2014.