A+E, Sony launch Lifetime in Latin America
Gabriel Miramar-Garcia | 25-04-2014
A+E Networks Latin America and Sony Pictures Television have announced that they will launch a Lifetime network in Brazil and other parts of Latin America. The channel will debut in July 2014.
Lifetime will feature a three-part content strategy of scripted drama series, non-fiction series and original movies. Scripted drama series include the premiere of Witches of East End, starring Julia Ormond, Mädchen Amick, Jenna Dewan Tatum and Rachel Boston, and the new seasons of Devious Maids, produced by Eva Longoria, and Drop Dead Diva, starring Brooke Elliott. Unscripted series include Dance Moms, Bring It!, Abby's Ultimate Dance Competition, Kim of Queens and the new season of Preachers' Daughters.
Eduardo (Eddy) Ruiz, president and general manager of A+E Networks Latin America, will serve as general manager for the new channel.
"I couldn't be prouder of heading up this new joint venture between A+E Networks Latin America and Sony Pictures Television," said Ruiz. "Lifetime is one of US cable's biggest brands, and our expectations are that the brand will perform well in Latin America."