Arqiva flies with Hotbird for premium Italian content distribution
Editor | 26-04-2014
UK communications infrastructure and media services company Arqiva has won a contract with Televisioni to distribute Italian language content across Europe and North Africa.
The three-year contract provides the subsidiary of LT Multimedia with premium Hotbird satellite capacity for European and North African coverage and distribution of four TV channels including Alice, which focuses on Italian cuisine and cooking; Nuvolari, a channel dedicated to motorsport; Marco Polo, with a focus on travel; and Leonardo, a channel devoted to home furnishings and design.
LT Multimedia will provide Arqiva with one single MPTS (Multi-Protocol Transport Service) stream that contains four video channels. It will be encoded and transmitted from LT’s premises in Rome via Arqiva’s UK-based teleports and uplinked to the Hotbird satellite platform.
“We believe that the wide distribution of our brands, including content showcasing the production of Italian food, home design and sport, through Arqiva is highly strategic,” commented Corrado Azzolini, vice president of LT Multimedia. “Alice channel, for example, promotes and entertains the best of Italian lifestyle. Soon this channel will be available in English as well, to reach as wide an audience as possible. The agreement with Arqiva for the LT Group is an important step in our international development.”
“We’re excited to have a new customer in LT Multimedia,” added David Crawford, managing director of Satellite & Media at Arqiva. “This new contract re-enforces our commitment to continued growth in the European market and reflects our reputation for providing our customers with a dedicated and high quality service.”