NUVOtv teams with Kia for the Road to Rio World Cup travel series
Gabriel Miramar-Garcia | 27-04-2014
NUVOtv, an English-language network for Latino entertainment, is co-producing Kia’s Road to Rio, a travel series showcasing the sights of South America. Comedians Mark Watson and Henning Wehn will take viewers on an adventure to Rio for the 2014 FIFA World Cup in Brazil, as they traverse the continent in various Kia Motors vehicles.
NUVOtv has exclusive rights for US distribution.
”Soccer is a really big sport for our viewers and we think this series will be fun and get people excited about the FIFA World Cup in Brazil,” said Bill Hilary, executive vice president of programming. “The multicultural dynamic of the travel series resonates with our young NUVOtv audience.”
The 12-episode travel series is produced by ITN Productions in partnership with advertiser-funded programme specialist A Brand Apart Television, Kia Motors and NUVOtv. The original series entered production in January and will air in more than 50 countries.
“As an official partner of the 2014 FIFA World Cup, Kia knows the cultural importance of soccer not only in South America, but here in the United States as well,” said Michael Sprague, executive vice president of sales and marketing, Kia Motors America. “There are millions of Hispanic-Americans who have cultural ties to South America and this is a great opportunity for Kia to connect to their culture and be part of the biggest sporting event in the world.”