Asia's DTH TV market propels global demand for satellite capacity
Rebecca Hawkes | 28-04-2014
The Asia-Pacific direct-to-home (DTH) television industry is driving the largest growth market for satellite capacity in the world, according to a report from Global Industry Analysts.
The growing popularity of satellite TV, particularly in developing countries, is the primary growth driver for transponder capacity – along with the introduction of high definition (HD) television – according to the report. The emergence of 3D channels with an average 40-50% higher capacity requirement compared with an HDTV channel and broadband Internet services are also boosting demand.
"Growth in the [Asia-Pacific] region is supported by strong economic growth, growing popularity of DTH television, high definition TV conversion and intercontinental video transmissions," said Global Industry Analysts on the publication of its Satellite Transponders: A Global Strategic Business Report.
The Middle East is forecast to emerge as the fastest growing market led by increasing transponder capacity requirements for effective communication in the military sector. The region is forecast to grow at a compounded annual rate of 4.3% over the analysis period, says Global Industry Analysts.
"Broadcast dominates the global market for satellite transponders. Launch of several new channels worldwide is resulting in growing requirement for more available capacity thereby presenting higher demand prospects for satellite transponders," the company added.