EE posts best ever 4G mobile take-up in a single quarter
Editor | 28-04-2014
Strong demand for superfast 4G services underpinned by clear network differentiation have been attributed as key drivers for a successful Q1 by Everything Everywhere (EE).
For the quarter ended 31 March 2014, the UK mobile telco revealed a 4G customer base of 2.9 million, with 889,000 subs added in the three-month period. EE believes that it is on track to have more than six million 4G customers by the end of 2014.
EE's 4G network, capable of supporting broadcast quality mobile video and mobile TV services, now reaches 72% of the UK population – 46 million people. Overall for the quarter, EE's operating revenue grew 0.8% year-on-year excluding regulatory mobile termination rate (MTR) and roaming cuts. Mobile average revenue per user (ARPU) grew 5.1% year-on-year.
"We are delivering strong, consistent commercial performance and continue to successfully create value through our award-winning network," commented EE chief financial officer Neal Milsom. "We signed up nearly 900,000 4G customers in a single quarter, with over one in four new customers opting for EE's exclusive double speed 4GEE Extra plans. In line with our vision to provide the best network and best service, we're also further improving customer service across all channels to support our long-term growth."