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Thread: OTT market worth $54.00 billion by 2019

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    Post OTT market worth $54.00 billion by 2019

    OTT market worth $54.00 billion by 2019

    April 29, 2014 07.20 Europe/London By Robert Briel


    vintage_tv-setUS research form MarketsandMarkets forecasts the over the top market to grow from $25.33 billion in 2014 to $54.00billion in 2019.

    In terms of geographies, North America and Asia-Pacific is expected to be the biggest market in terms of revenue contribution, while Latin America and Europe are expected to experience increased market traction, during the forecast period.

    With the increased growth in internet technology, all major players in OTT space, such as Akamai, Apple, Facebook, Google, Limelight, Microsoft, Netflix, Nimbuzz, Tencent Holding and Yahoo among various others are expecting huge opportunities in future.

    “OTT service is available on various devices including smart phones, tablet, desktops, laptops, smart TV, and gaming consoles. These services are widely used by users and hence OTT market is expected to grow at a healthy rate in coming years,” according to the research.

    “The essentialities of today’s business communications include continuous connectivity, internet service and speedy data sharing. The major driving factors for OTT market are increasing penetration of smart devices, better broadband connectivity, cheaper services, socially adoption of OTT services etc. OTT service providers are facing challenges in terms of dependency on internet networks, monetisation of user base, and fierce competition.”

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    Administrator tokoroko's Avatar
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    Re: OTT market worth $54.00 billion by 2019

    OTT market set to double past $50BN by 2019
    Joseph O'Halloran | 28-04-2014
    The over-the-top (OTT) market is set to explode over the next five years, says research MarketsandMarkets, from $25.33 billion in 2014 to $54 billion in 2019.

    North America and Asia-Pacific (APAC) are expected to be the biggest markets in terms of revenue contribution, while Latin America and Europe are expected to experience increased market traction, during the forecast period.

    The Over The Top (OTT) Market report also showed that the market is being driven by forces such as increasing penetration of smart devices — principally smartphones, tablets, desktops, laptops, smart TV, and gaming consoles — and the increasing growth of broadband connectivity. Also, noted MarketsandMarkets, OTT services are cheaper than the traditional services like SMS or broadcast TV.

    That said, the report cautions that before they can cash in, OTT service providers are facing challenges in terms of dependency on Internet networks, monetisation of user base and fierce competition. Specifically, the research points to challenges such as securing the flow of content and network infrastructure and intense competition. The evolution of the network infrastructure, communication methods and the familiarity of people with the applications will brighten the future of over-the-top services.

    MarketsandMarkets expects the market to be led by companies including Akamai, Apple, Facebook, Google, Limelight, Microsoft, Netflix, Nimbuzz, Tencent Holding and Yahoo!.

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