ADB introduces multiscreen APIs

April 29, 2014 10.29 Europe/London By Julian Clover

Peter BalchinADB has unveiled UnifyTV, an application environment that the developer says provides a ‘write once, run anywhere’ set of application programming interfaces (APIs) for the development of multiscreen services.

The premise of the software is to underpin existing user interfaces – including its own Graphyne – making it easier for operators to offer a consistent look and feel across multiple screens for linear TV, OTT, DVR and on-demand content.

“Our goal is to help remove the barriers to multi-screen faced by operators and subscribers. With UnifyTV, operators have a solid software foundation on which to develop applications and services, both now and in the future, that look and feel identical, regardless of the device being used,” said Peter Balchin, CEO at ADB.

UnifyTV runs on ADB and third-party set-top boxes and media gateways as well as iOS/Android devices and PCs.

UnifyTV’s multi-tier Software Development Kit (SDK) makes it easy for developers to build multi-screen applications and services. A single set of standards-based APIs in Javascript and C/C++ makes it easy for applications and third-party services to be written for one device and run on all platforms. Its modular design is ideal for custom software builds, while support for HTML5 gives operators the flexibility to develop new multi-screen services and easily move to a cloud-based model when required. For chipset vendors, the SDK includes a proven hardware abstraction layer with a porting kit.