ADB announces multiscreen unified application environment
Editor | 29-04-2014
TV software, system and service solutions provider ADB has unveiled a new application environment designed to provide 'write once, run anywhere' multiscreen service APIs.

The new UnifyTV software will underpin ADB and third-party user experiences/user interfaces (UX/UI) and is intended to make it easier for operators to offer a consistent look and feel across multiple screens for linear TV, over-the-top (OTT), DVR and on-demand content. The platform will run on ADB and third-party set-top boxes and media gateways as well as iOS/Android devices and PCs. ADB solutions including Multi-Screen, Multi-Room and Graphyne now have UnifyTV at their core.

ADB assures that the platform's modular design is ideal for custom software builds, while support for HTML5 will give operators the flexibility to develop new multiscreen services and move to a cloud-based model when required. For chipset vendors, the SDK also includes a hardware abstraction layer with a porting kit.

"Our goal is to help remove the barriers to multiscreen faced by operators and subscribers," said Peter Balchin, CEO at ADB. "With UnifyTV, operators have a solid software foundation on which to develop applications and services, both now and in the future, that look and feel identical, regardless of the device being used."