SeaChange partners with INVIDI for multiscreen addressable advertising
Michelle Clancy | 29-04-2014
SeaChange International and INVIDI Technologies have developed a joint software solution enabling video service providers to coordinate multiscreen television ad campaigns across traditional linear, linear addressable, video-on-demand (VOD), catch-up, network DVR and over-the-top (OTT) streams.

The SeaChange-INVIDI Cross-Platform Campaign Management Solution enables advertising insertion into linear addressable, VOD and OTT content on any consumer device. To do that it employs multiple ad platform standards and specifications, including SCTE 130 and IAB VAST 3.0, to help monetise inventory across media types using a single Ad Decision Server (ADS) to power campaigns that utilise a common set of targeting styles and metrics.

The solution enables impression-based campaign scheduling, reporting and real-time in-flight analytics and targeting. Deep analyses of impression-based campaign data serve as the driver behind campaign optimisation and refined targeting.

Deployable on-premise or in the cloud, the SeaChange-INVIDI Cross-Platform Campaign Management Solution integrates the SeaChange Infusion advanced advertising software platform and the INVIDI Advatar addressable advertising system.

"The combined solution marks the end of advertising campaigns limited by the constraints of specific media types and the beginning of a single approach to all addressable television advertising including linear addressable, VOD and OTT," said Dave Downey, president and CEO at INVIDI. "While the relationship is non-exclusive, the combined solution enables INVIDI and SeaChange to provide customers a single, complete addressable advertising solution."