Cable Show 2014: Home Choice picks Ateme for industry-first 4KTV encoding
Editor | 30-04-2014
Leading South Korean content aggregator Home Choice has invested in TITAN from Ateme to encode UltraHD content in HEVC for the world's first dedicated 4KTV channel, UMAX.
The channel broadcasts in 4Kp60 (2160×3840 pixel resolution with 60 frames per second). By using the HEVC decoding capabilities built into 4K-compatible televisions and downloading an application to decrypt UMAX on their TV, cable television subscribers across South Korea will have access to the most recent UltraHD content with the need for a set-top box.
UMAX is funded and distributed by all South-Korean MSOs — CJ Hellovision, C&M, T-Broad and HCN — and is available at no additional charge to subscribers in 2014. The initial launch of UMAX will include 40 original programmes, a mix of films, documentaries and animation. Home Choice plans to increase its offering to 100 programmes by the end of 2014.
Home Choice says that it made its choice of encoding due to TITAN's 'proven' compatibility with embedded decoders in today's most popular TV brands and 'best-in-class' picture quality. TITAN is Ateme's next generation TV head-end, a real-time multi-channel/format encoder/transcoder for multiscreen delivery of linear channels and video-on-demand (VOD) services.
"With the integration of HEVC capabilities into UHDTV television sets, and a cable channel that will provide consumers with the capability to enjoy this advanced technology today, cable programmers around the world will be watching the launch of UMAX with great interest," commented ATEME APAC regional manager Eunsook Wi. "We are proud to be a part of the worldwide launch of the first 4K cable channel."