LCD TV shipments to replace CRTs in India by 2016
Rebecca Hawkes | 01-05-2014
Almost 97% of total television set shipments to India will be LCDs by 2015, with LCDs becoming the only TV technology in the country by 2016, according to NPD DisplaySearch.
As recently as 2012, just 44% of total TV shipments were LCD TVs, according to the company's Quarterly India TV Shipment and Forecast Report.
"The transition from CRT to LCD TV is well under way, supported by declining prices and increasing availability in India," said Riddhi Patel, research director of consumer insights for NPD DisplaySearch. "Domestic brands, like Videocon and Onida, are competing strongly against Samsung and LG."
LCD TV demand in India grew 25% in 2012, reaching 6.1 million units, and another 15% in 2013 to 7.1 million units.
"Although year-over-year growth increased, growth was slower than expected last quarter due to a slowdown in shipments due to devaluation of the rupee and increased prices on TV sets," said Patel.
In addition to a decline in CRT, plasma TVs will also become less popular in India – through a lack of interest as well as a diminishing price advantage in 50" and larger sizes. Mature markets will introduce OLED TVs to compete with LCDs, but due to consumer price sensitivity, they are not expected to be available in India any time soon, says NPD DisplaySearch.