Cable Show 2014: Saffron Digital spices up North American presence
Michelle Clancy | 01-05-2014
Saffron Digital has strengthened its North American presence with the appointment of network veteran Tom Ramsey to the position of senior director of sales.
Ramsey, who has held executive management positions at Starz Entertainment Group, CSTV/CBS Sports, FOX Sports Net and most recently Quickplay Media, has been tasked with generating sales and strategic partnerships to drive growth across the region.
"Saffron Digital is really making waves in North America and I'm looking forward to being a part of that," Ramsey said. "I have watched its growth over the past year and have seen a noticeable change in industry perception. Saffron Digital has aspirations to become a leader in the American digital entertainment market and I'm looking forward to creating partnerships and driving sales to make that happen."
Based in Denver, Ramsey joins Saffron Digital just six months after the appointment of Malachi Bierstein, a former Rovi executive, to the role of senior vice president of sales and marketing. Ramsey will report directly to Bierstein and work closely with him to build Saffron Digital's Americas business.
'Tom's appointment has come at a very important time for Saffron Digital," Bierstein said. "We have made a big investment in North America over the past year with a new office, new talent and new leadership. North America is really embracing multiplatform video services, and as a result we have a number of exciting projects and clients in the pipeline. Tom's strong experience and connections in the US entertainment industry makes him perfectly placed to secure and support those projects and identify new companies looking to launch premium multiplatform video services in the region."