BT offers sport free with broadband for second season
Editor | 01-05-2014
Five million customers later, three million directly from the telco, BT Sport will be on offer packaged free with its parent company's broadband service for a second season.

Such aggressive marketing has catapulted BT in the space of 12 months from being a mere contender to being a serious rival to pay-TV behemoth BSkyB which has suffered a dip in its own broadband sales according to its latest financial report.

BT Sport is now available either via satellite, the BT TV IPTV service or the BT Sport app, with the remainder taking the service via wholesale deals struck by the telco. The service has enjoyed a very strong first year, reaping the benefits of showing football matches from the 2013/2014 Barclays Premier League, the most exciting of its kind for decades which with two games remaining hangs on a knife-edge in a three-way battle between Liverpool, Manchester City and Chelsea, and which has also see the re-emergence of Everton and the equally surprising meltdown of Manchester United with the defenestration of manager David Moyes.

"Fans have been the winners with BT Sport," commented BT Consumer chief executive John Petter. "Millions of homes have enjoyed the very best sporting action for free. We said we would shake up the market and we have done just that."

BT also announced that its set-top box service also passed the one million milestone, with the majority of those homes taking BT Sport. BT TV customers can access more than 150 channels as well as a library of on-demand content, including premium movies and box sets, via their broadband.