Vevo takes online video distribution to Mexico
Juan Fernandez Gonzalez | 01-05-2014
The online music video distributor Vevo is to start operating in Mexico, offering a catalogue of over 100,000 videos and shows. The platform will be available through Vevo.com and mobile apps.
The service is already broadcasting in the country through YouTube Music and, according to the news agency Notimex, this alliance won't be broken despite Vevo's independent launch.
Through the new channel, the Mexican audience will receive official music videos and original shows produced by Vevo TV, as well as concerts in HD. The mobile platform will be available on computers, iOS, Android and Windows Mobile.
Vevo decided to launch in Mexico, the country which completes the platform's presence in the larger North American markets, following the success of the YouTube service. In the last month, the Mexican viewers have played Vevo's content on YouTube over 500 million times.
Vevo Mexico will be integrated into the company's international hub. "Our Mexican viewers consume a great amount of music videos, and we want to take this experience to a new, higher level," said Nic Jones, international senior VP at Vevo.