Nickelodeon lands in Madrid theme park
Juan Fernandez Gonzalez | 01-05-2014
In times of mobile screens, multimedia applications and augmented reality, Viacom International has found yet another route to bring the country's most popular cartoon characters to life, by opening a Nickelodeon-branded attraction in Madrid.
Nickelodeon has taken its characters, interactive shows and attractions to Parque de Atracciones de Madrid. Nickelodeon Land will feature 15,000sq m of customised Nickelodeon-branded attractions starring in by its most popular cartoons, including Dora, the Teenage Mutant Ninja Turtles, SpongeBob and Patrick Star.
"We are thrilled to bring this new Nickelodeon attraction to our fans in Spain through our partnership with Parque de Atracciones de Madrid," said Gerald Raines, VP for recreation business development at Nickelodeon. "Nickelodeon Land will give kids and families in Spain, and those who visit the park from surrounding regions, the opportunity to experience our Nickelodeon characters in a new way."
Nickelodeon Land at Parque de Atracciones de Madrid will join several other Nickelodeon-branded attractions and parks around the world such as Nickelodeon Universe in Minneapolis' Mall of America, SeaWorld on the Gold Coast in Australia and Nickelodeon Land at Pleasure Beach Blackpool in the UK.