Tricolor TV success continues

May 1, 2014 09.52 Europe/London By Chris Dziadul

Tricolor-TV-MapThe leading Russian DTH platform Tricolor TV ended the first quarter with 3.44 million subscribers to its HD services.

Furthermore, 99% of its new customers opted for its HD offer.

According to the platform, its active subscriber total increased by 340,000 in the first quarter, compared to 312,000 in the same period last year.

Meanwhile, 410,000 new customers opted for its basic service in the first quarter.

Its active customer base stood at 10.44 million and the total number of homes offered services 14.48 million.

Tricolor TV adds that it gained 380,000 new customers in Q1, with another 30,000 exchanging MPEG-2 for HD reception equipment.

It also says that its SMATV service was received in over 70,000 homes and ARPU was around R3,000 (€60.8) for legal entities. Commenting on specific content, Tricolor TV says that its unique service Nash Futbol had over 420,000 subscribers, the movie-based Kinozal 670,000 subscribers and Nochnoy 750,000 subscribers.

Its children’s and music packages were meanwhile received by almost 190,000 and over 16,500 households respectively.

Tricolor TV added that it is not resting on its laurels and has embarked on a massive national advertising campaign, including in Siberia, where it has recently begun broadcasting using the next Extress-AT1 satellite.