S4C goes online via TVPlayer
Editor | 02-05-2014
Yet another UK free-to-air channel has unveiled its own free-to-view online video player, this time the Welsh language service S4C.

Broadcasting over 115 hours each week, S4C is the only Welsh language channel in the world and provides mix of entertainment, drama, sport, factual and cultural programming across a variety of platforms, including specific services for children and younger viewers. It is principally funded by the BBC Licence Fee with a proportion coming from the UK Government's Department for Culture, Media and Sport (DCMS) and also has some powers to generate its own commercial income.

The channel has gained recognition for highly acclaimed dramas including the detective series Y Gwyll / Hinterland - broadcast first on S4C in autumn 2013 and is currently being shown on BBC Four and the mystery drama series, 35 Diwrnod (35 Days) and the Monday night football programme Sgorio which has gained almost cult status among fans for the foresight of showing games from Italy's Serie A and Spain's La Liga long before their arrival on pay-TV services.

"TVPlayer offers a new way of accessing the Channel and the app gives people the freedom to watch on a wide variety of mobile devices," commented Elin Morris, S4C director of corporate and commercial policy. "This provides an additional way for audiences to find and enjoy S4C's content."

Indeed the TVPlayer is claimed to be the fastest growing mobile TV service in the UK, having grown by a million users since it launched at the beginning of 2014. The addition of S4C brings the number of TV channels on the TVPlayer platform to 35. S4C is available from today in the Entertainment Pack together with channels from the BBC, ITV, Channel 4 and Channel 5. Added TVPlayer platform manager Lewis Arthur: "We are excited to bring S4C onto our platform. TVPlayer increases channel reach via multiplatform viewing opportunities across [online video], mobile and tablet."