ESPN Providing Thorough Mobile Coverage for 2014 FIFA World Cup
In June, the most talked about event won’t be E3, WWDC or even Google I/O. That award goes to the FIFA World Cup, which is set to kick off on June 12 in Brazil—a little over a month away. I remember when teams were put into groups last year like it was yesterday. Maybe that’s because the U.S. is one of the hardest groups of the tournament, but that’s neither here nor there. If you own a smartphone, tablet, TV or computer, you’ll be able to watch every match unfold thanks to the coverage being provided by ESPN.
The worldwide leader in sports this week announced its plans to dedicate an exorbitant amount of resources behind the quadrennial event, which is the most watched sporting event across the globe. Matches will be broadcast over ESPN, ESPN2, ESPN Deportes and ABC through the company’s WatchESPN and ESPN3 initiatives. In addition to mobile devices, you’ll also be able to catch games on Xbox LIVE, Apple TV, Roku and Amazon Fire TV, reaching a possible viewership of 92 million households in the U.S. alone.
For those without access to the stream, users will be able to follow play-by-play for every game through ESPN FC, which will offer breaking news, highlights, commentary and more. In addition, an ESPN FC app will launch for iOS and Android, catering specifically to soccer fans. The app will act as a hub for stats, schedules and everything in between, and even provide goal highlights in near real-time. The app will be setup similarly to ESPN’s existing SportsCenter app, so if you’re familiar with that, this one will be focused solely on the biggest sport in the world.
ESPN also said that once the World Cup is over, the ESPN FC app will switch its focus to European leagues, Liga MX and MLS, while continuing to offer coverage of other major tournaments. Otherwise, if you have an Internet connection and access to WatchESPN—or ESPN through a cable provider—the sports giant will offer extensive and thorough coverage of the event. Expect to see plenty of advertisements this month leading up to the June 12 kickoff.