TV Media Sport wins African rights for IAAF World Athletics
| 05 May 2014
TV Media Sport (TVMS) has acquired the rights to the IAAF World Athletic Series to distribute the next two championships, in Beijing and London, to broadcasters across the 49 nations of sub-Saharan Africa.
The France-based agency has previously held the African rights for the 2014 World Indoor Championship that took place in Poland, and also has the IAAF Continental Cup broadcasting rights for the same region.
“We are delighted by this agreement which shows TVMS’s privileged role in delivering exposure to world athletics through our network of national and private TV partners in the African continent,” said Hédi Hamel, chief executive, TV Media Sport.