HBO to distribute Coffee Town
Michelle Clancy
| 05 May 2014
Electus Digital has inked a licensing deal with HBO for exclusive television distribution of CollegeHumor's Coffee Town. The film will be available on HBO and Cinemax.

The 18-month licence period extends through October 2015 and covers the US and its territories including Puerto Rico, US Virgin Islands and Guam, plus Bermuda.

Coffee was first released in July 2013 across all digital platforms and through a series of limited theatrical engagements, using a promotional strategy focused online and targeting fans of CollegeHumor and the movie's cast.

"The reaction to Coffee Town has greatly exceeded our expectations," said Ricky Van Veen, co-founder of CollegeHumor and a producer of Coffee Town. "I'm excited for more people to stumble upon it in a different environment and join the movie's fan base."

Coffee Town is the first workplace comedy for the generation that increasingly doesn't have an office. When a 30-something website manager who uses a local cafe as his office learns of plans to convert the space into a bar, he enlists the help of his two best friends to help save his freeloading existence.

Electus International brokered the deal. In addition to the agreement with HBO in the US, Electus International has secured licensing deals for television distribution of Coffee Town with Sky in the United Kingdom and Ireland, and with Canal+ Spain in Spain and Andorra.