Africa gets extra dose of Latin soaps
Juan Fernandez Gonzalez
| 06 May 2014
Azteca and Cisneros Media Distribution have launched Romanza+Africa in partnership with digital content distributor AfricaXP. The new network targets English-speaking audiences in Africa and will broadcast some of the most successful telenovelas of recent years.

The channel, available through AfricaXP's multiple digital distribution platforms, will offer the very best in original programming from both Cisneros Media Distribution's and Azteca's catalogues.

"This unprecedented partnership with Azteca and AfricaXP reinforces our presence in Africa, a market where our proven telenovelas have performed well through the years, amassing a loyal following," stated Cesar Diaz, VP at Cisneros Media Distribution. "Now with the launch of Romanza+Africa, the telenovela genre will be at the forefront of the many audiovisual entertainment options available in the African market."

Marcel Vinay Hill, VP of international sales at Azteca, commented: "Telenovelas have become very popular in the region in recent years and through a dedicated channel such as Romanza+Africa we will give fans instant access to a vast library of content."

AfricaXP will focus on designing and rolling out a channel packaged specifically for the African market and then delivering Romanza+Africa to the continent's English-speaking countries. Initial focus will be on key markets such as South Africa, Kenya, Tanzania, Uganda, Zambia, Zimbabwe, Ghana and Nigeria, but they are also working on opportunities in Botswana, Malawi, Namibia, Rwanda, Mauritius and The Seychelles.

"As multichannel DTT and IPTV platforms roll out rapidly in Africa, there is a growing demand for premium themed channels and a number of our broadcaster clients have expressed interest in a 24/7 telenovela channel," added Craig Kelly, founder and CEO of AfricaXP.