Connected TV stars as Freesat boasts strong first quarter
| 06 May 2014
The UK's free satellite TV service, Freesat, has announced robust first quarter 2014 results with its Freetime connected TV offer being the star performer.
For the three-month period ended 31 March 2014, Freesat had hit 1.84 million households in the UK, a rise of 18,00 in the quarter, and is watched by more than 3.8 million viewers every week.
The company believes that its continuing growth demonstrates the strong appeal of premium TV on a subscription-free basis. The stand-out for the quarter was the Freetime connected TV service that now accounts for 41% of all Freesat set-top box sales which more than doubled year-on-year. Freetime offers access to the UK's on-demand players, and allows viewers to pause and rewind live programmes and roll-back the TV guide to watch shows from the past seven days.
The company also revealed growth in demand for its mobile app, with total downloads of over 200,000 since launching just over 100 days ago. The app works as a remote control, acts as a guide to what's on TV and lets viewers set recordings remotely.
"I'm delighted that Freesat's strong 2013 momentum has continued into the first quarter of 2014. Free TV has never been so vibrant or compelling. TV fans are switching on to our Freetime service and switching away from pay-TV and the expensive contracts that go with it," commented managing director Emma Scott. "I'm proud to see that Freetime has been adopted by leading television manufacturers such as Panasonic and Vestel, demonstrating that Freesat remains at the forefront of the connected TV market. The huge popularity of our award-winning mobile app shows that Freesat matches anything available from pay-TV companies."