Monetising multiscreen means overcoming big hurdles
| 06 May 2014
The core component of multiscreen – portability – poses serious challenges regarding the ability to drive profit from digital content, according to a survey from CSG International.
When it comes to the extent to which communications providers have transformed their operations and business models to become digital service providers (DSPs), about 31% of telecoms and 44% of cable organisations believe that enabling content portability is key to becoming a provider of digital lifestyle services, according to the research. Yet the key obstacles include personalisation, device authentication and multi-device access to content from a single account.
The CSG survey polled decision makers at the top 100 communication service providers (CSPs) in North America and revealed that aside from content portability, key requirements for successfully delivering and growing revenue from digital lifestyle services include settling charges and revenues among complex partner ecosystems, and driving revenue through cloud- or machine-to-machine-based services.
A majority (62%) said that they see growth in digital content delivery coming from business services, such as cloud-based or machine-to-machine-based services. And 66% estimated a 50% or more increase in the number of content partners that require revenue settlement capabilities over the next three years. Meanwhile, 39% cite the ability to settle those revenues and charges as a primary hurdle to clear in order to achieve successful and profitable digital content delivery.
About half (54%) noted that the importance of managing network traffic sources in real-time as a top capability needed in their revenue management system, followed by multichannel sales support.
"Service providers of all stripes are in the midst of monumental business transformation to ensure their networks, billing and operational systems can keep pace with changing — and growing — consumer demand," said Chad Dunavant, vice president of product management at CSG. "The increased need for portable video content, apps, music, and more across a wide range of devices means the deployment of high quality systems to support the customer experience, revenue generation and partner management is key to profiting from today's digital lifestyle." inShare4