Sony targets LatAM expansion in Televisa production deal
| 06 May 2014
The lure of Latin America has now attracted Sony Pictures Television (SPT) to ink a huge production deal with Mexican broadcaster Televisa.
The broadcaster claims to be the largest of its kind in the Spanish-speaking world operates four broadcast television in Mexico. In addition to producing and distributing pay-TV brands in its domestic arena it also exports programmes and formats to the United States through its Univision subsidiary.
Under the terms of a five-year contract whose precise value has yet to be revealed, the Sony production, acquisition and distribution subsidiary, which makes shows such as Breaking Bad and Blacklist, will produce 840 hours of programming which will be premiered in Mexico before global distribution. In addition the deal will also see Spanish language programmes offered to the huge Hispanic audiences in the United States through Univision.
Commenting on the deal, Televisa president of television and content José Bastón said: "We believe that this new deal complements the capability of our production companies and will generate a variety of innovative and high quality content that is distinct from the programming genres we traditionally produce and will provide for more programming choices in the growing Mexican television broadcasting market.
"This ground-breaking agreement has Sony Pictures Television producing in one of the most important countries in the world," added SPT president of international production Andrea Wong. "The size of this commitment is indicative of the significance and evolution of our partnership."