KPN, Ericsson trial Netherland's first live LTE mobile TV broadcast
| 06 May 2014
Aiming to replicate the success of a similar trial in Australia, Ericsson, in partnerships with KPN, has trialled the Netherland's first live LTE broadcast in the Amsterdam Arena football stadium.
KPN is the first network operator in the Netherlands to conduct live tests with Ericsson's LTE Broadcast solution, which the communications technology and services provider claims will 'revolutionise' video delivery in mobile networks. The trial—which also saw contributions from Amsterdam ArenA, Qualcomm Technologies, Samsung and IBM—took place on Saturday 3 May during the football game between home side Ajax and NEC.
The LTE Broadcast solution is claimed to being a mobile TV and video experience to a new level, offering the highest-quality video content for popular events with guaranteed delivery. Ericsson claims that it can deliver the same content simultaneously to multiple users with the capability to support a virtually unlimited number of users, thereby maintaining efficient use of spectrum and network equipment.
"Our experience with our country-wide 4G network demonstrates there is a clear customer demand for video content during events," commented Joost Steltenpool, Director Access, KPN. "Therefore our aim was to find a solution for delivering high quality video content to large groups of people. The key for such a solution is greater network efficiency and guaranteed service quality. Ericsson's LTE Broadcast solution has been shown to deliver such a solution to our customers in the Amsterdam Arena. KPN is enthusiastic about the success of the pilot and is currently exploring next steps ".
With TV and video traffic is set to dominate mobile networks and expected to grow by around 60% annually until the end of 2018, Ericsson says that the result will be increasing pressure on operators to satisfy their customers to enjoy the TV anywhere experience, while at the same time managing network costs and efficiency. "By blending insight on consumer habits, deep mobile networks expertise, twenty years of video compression technology leadership and service leadership we are able to help operators maximise the revenue opportunity represented by this rapid evolution in video consumption and user demand," remarked Valter D'Avino, Head of Region Western & Central Europe.