IAB, Endemol hold connected TV seminar
Juan Fernandez Gonzalez
| 07 May 2014
IAB Spain and Endemol Beyond are presenting a connected TV seminar looking at new business models through TV and the Internet.

The advertising, marketing and digital communication association and the content producer, which recently joined IAB's network, aim to educate industry about adapting advertising to connected TVs. "The entertainment industry in general has completely changed thanks to the digital revolution and nowadays offline devices only gather 40% of ad investment," said Antonio Traugott, IAB's general director in Spain.

The seminar is being produced by Francisco Asensi, Endemol's director, and Javier Clarke, director for mobile and new media at IAB Spain. During the 32-hour programme, participants will analyse different technological models associated with connected TV, namely hybrid TV (HbbTV), smart TV and online TV. The event will focus on business models, market players, TV apps, commercial exploitation and audience measurement.

Among the speakers will be Javier Herrero, Magicbox's CEO; Pablo Varela, managing director at ADN Stream; Juan Antonio Orgaz, legal consultant at Canal+; Carmen Heredia, legal director at Entertainment One; Cristina Valbuena, marketing manager at Adconion; and Paula Jordán, mobile manager at Smartclip