Millicom provides World Cup coverage to LATAM
Juan Fernandez Gonzalez
| 07 May 2014
Sweden's Millicom has purchased the broadcasting rights for the FIFA World Cup, enabling Tigo customers in seven Latin American countries to enjoy live coverage of the event on their mobiles and via the Internet.
Millicom has exclusive mobile transmission rights for Colombia, Costa Rica and Honduras - whose national teams have succeeded in qualifying for the tournament - as well as Guatemala, El Salvador and Paraguay, whilst in Bolivia these rights are non-exclusive. Millicom also has the non-exclusive broadband Internet rights in these same countries.
While the tournament is running (from 12 June) Tigo customers in Latin America will be able to access all 64 matches live, with multi-angle views, live statistics, dedicated social media, news and schedules. To this end, Tigo will launch a dedicated FIFA app for smartphones and tablets, running on Android and iOS.
"With the FIFA World Cup this year, the interest and excitement will be huge. Our customers will want to see the action wherever they are, so we are delighted to give them that service as part of their digital lifestyle," commented Millicom's president and CEO, Hans-Holger Albrecht.
"This is fantastic news for football fans in Colombia, Costa Rica, Honduras, Guatemala, El Salvador, Paraguay and Bolivia, as it makes the 2014 FIFA World Cup far more accessible for fans in these territories as they need not to worry about missing any of the vital moments from the 64 matches," added FIFA TV director Niclas Ericson.