Ruben Mendiola named new president of mun2
Juan Fernandez Gonzalez
| 08 May 2014
Ruben Mendiola has been named president of cable channel mun2 and will focus on developing and driving the cable channel's strategy and programming.
Mendiola will report to Joe Uva, chairman of Hispanic Enterprises and Content, NBCUniversal.
In his new role, Mendiola will be responsible for identifying opportunities for the cable channel to grow its distribution, drive ratings and align the organisation for future growth.
"Ruben's expertise and deep understanding of the US Hispanic market will play an essential role in evolving this cable property into the future," said Uva. "He and his team will develop and acquire content to build a relevant, high demand general entertainment cable network for the rapidly expanding US Hispanic audience."
"I am proud and honoured to join NBCUniversal's Hispanic Enterprises and Content division," said Mendiola. "mun2 is a terrific channel with a tremendous potential. I look forward to working with Joe, NBCUniversal's team and the mun2 leadership to take the network to the next level."
Mendiola was senior VP and general manager of multicultural services at Comcast Cable, where he was responsible for designing and implementing the company's services strategy across all Xfinity products. In that role, Mendiola led the creation of Freeview Latino, the biggest free on-demand event in Latino TV history, and the launch of the Xfinity Latino Entertainment Channel.
Previously, Mendiola was general manager of Latino programming and Spanish business development at Dish Network. He also served as programming director for pay-TV at Grupo Televisa.