Sony builds up World Cup broadcasting team
Juan Fernandez Gonzalez
| 08 May 2014
Sony has announced the team with which it will produce and broadcast 2,500 hours of World Cup HD and 4K content for networks all around the globe.
During one month, Sony will produce the signal for 64 matches, three of which will be in UltraHD 4K TV. The company will be in charge of the broadcasting equipment in the 12 World Cup venues, from technical aspects to personal resources. The technology will rely on 12 Sony production units and 288 full HD cameras.
Led by Sony, the full HD team will be completed by Sonovts (SI), Presteigne Charter, Studio Berlin, CTV Outside Broadcast, Unidades Móviles, AMP Visual TV and Broadcast RF.
The World Cup in Brazil is the event through which Sony aims to launch 4K to the world. The company will produce three live matches with the new standard, including the final and one of the quarter-finals.
The 4K project will be led by Sony and HBS, while Brazil's Globosat will provide the production's platform in the country and Telegenic will add its 4K expertise, which was proved last year during Confederation Cup.
"The World Cup is the world's largest sports event this year and providing a production infrastructure for it is not easy. But we are proud to be working with some of the sector's experts," said Mark Grinyer, responsible for Sony's development of 3D, 4K and sports.