NBCUniversal lands US Olympic broadcast rights to 2032
| 08 May 2014
In a deal described by the broadcaster as ensuring the long-term financial security of the Olympic movement, NBCUniversal (NBCU) has won US broadcast rights for the Olympic Games through to 2032.
The agreement from 2021 to 2032 — valued by the International Olympic Committee (IOC) at $7.65 billion, plus an additional $100 million signing bonus to be used for the promotion of Olympism and the Olympic values — will see NBCU rights across all media platforms, including free-to-air television, subscription television, online and mobile.
IOC president Thomas Bach, who led the negotiations, said: "This agreement is excellent news for the entire Olympic Movement as it helps to ensure its financial security in the long term, in particular future host cities of the Olympic Games, the athletes of the 204 National Olympic Committees and the International Sports Federations. The IOC has worked in close partnership with NBC for many decades, and we are thrilled we will continue to work with them through to 2032. NBC's expertise in sports broadcasting, as well as their passion for the Olympic values, will mean we shall be able continue to offer first-class broadcast coverage of the Olympic Games to the widest possible American audience for many years to come."
NBCU, which in 2011 had acquired the right to broadcast the Olympic Games until 2020 (including the Games of the XXXI Olympiad in Rio de Janeiro, Brazil, in 2016, the XXIII Olympic Winter Games (2018) in PyeongChang, and the Games of the XXXII Olympiad (2020) in Tokyo), will now broadcast every Olympic Games through to 2032, the host cities of which are yet to be elected. In addition, NBCU also has acquired the broadcast rights for every edition of the Youth Olympic Games through to 2032.
"This is one of the most important days in the history of NBCUniversal," added CEO Steve Burke commenting on the deal. "The Olympics are part of the fabric of our company, and we couldn't be more excited that today's announcement guarantees that this massively popular and profitable programming will continue to air every two years on the broadcast, cable, digital and mobile platforms of NBCUniversal for the next two decades. No event brings families together like the Olympics, and no-one in media is more accomplished or better equipped to tell the athletes' stories than NBC Sports." inShare5