AT&T U-verse launches drawing app for babies and toddlers

Michelle Clancy | 09 May 2014

AT&T U-verse TV Kids is going after a younger demographic in fact the youngest demographic with an app for iPhone or iPad that allows kids to throw drawings made on mobile devices to the TV.

BabyFirst's U-verse App is built for the six month to four-year-old crowd, enticing growing children to colours, animals and shapes. AT&T said that it was developed by child development experts, and that it enhances hand-eye coordination.

"We are excited to bring to AT&T U-verse families a truly state-of-the-art app that provides endless hours of interactive fun and imagination," said Guy Oranim, CEO of BabyFirst. "The app combines the most current technology with traditional creative activities. It makes watching BabyFirst on AT&T U-verse an extraordinary experience for children and parents alike."

The BabyFirst App has two sections: The Activity Room, where children can create their own designs; and Colouring Pages, where children can choose from several colour and shape choices.

"This is an exciting step in children's programming," said Stephen Ryes, vice president of video development at AT&T U-verse. "The addition of the BabyFirst App delivers a fun and educational interactive viewing opportunity exclusive to our subscribers. It's a great complement to the BabyFirst programming."

The BabyFirst Channel is available in the U-family and U300 packages and above on Channel 310 in SD.