TEN Sports acquires South Asia TV rights for A-League football

Rebecca Hawkes | 09 May 2014

The Dubai-based South Asian network TEN Sports has signed a three-year deal to broadcast Australia's premier football league, the Hyundai A-League.

Under the deal, TEN will air 86 matches per season, in addition to a weekly highlights show and ten games of the FFA Cup each season. In addition to the television broadcasts across its channels TEN Action, TEN Sports and TEN HD, the network will provide live streaming across the Indian sub-continent.

"At TEN Sports we endeavour to give our viewers the best of football action from across the globe and we are proud to add the A-League and the FFA Cup to our bouquet of premier football content. Australian football has grown leaps and bounds and offers to TEN Sports and TEN Action a different dimension to the existing portfolio," said Rajesh Sethi, CEO, TEN Sports.

David Gallop, CEO, FFA, added: "This is fantastic news for Australian football and deepens our engagement with the Asian region. The A-League is in the top three professional competitions in Asia for playing standard and sporting entertainment, and there's a growing audience in the region keen to follow our clubs and marquee players.

"I thank TEN Sports for their commitment to the A-League and we look forward to connecting with football fans in India, Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, Pakistan and Sri Lanka."