NDTV to reach 20,000 US homes via TWC
Rebecca Hawkes | 09 May 2014
Time Warner Cable (TWC) is to carry Indian news channel NDTV 24x7 to subscribers in New York City, Brooklyn, Manhattan, LA, Dallas, Austin and Rio Grande Valley.
The TV channel, which has been added to TWC's Hindi Passport Pack and the Hindi Pass Plus Pack, will join fellow South Asian channels Star Plus, Sony, Zee TV, Life OK, Willow, TV Asia, Star Gold, Filmy, UTV Movies and Bollywood On Demand.
"NDTV is delighted to partner with Time Warner Cable to bring its content and the election to an even wider audience in the US. The US is a very crucial market for us and the launch of the channel on TWC is a testimony to the trust that our affiliates and viewers from all over the world have shown in our brand and our quality over these years," said NDTV Group CEO Vikram Chandra.
"NDTV today, is available in 17 million households across 75 countries outside India and now looks forward to serving the TWC households with the same award-winning programmes and keeping them abreast with the constantly evolving events in India."
NDTV is already available on the US direct-to-home (DTH) platform Dish Network.