CNN unveils new branding campaign

May 12, 2014 07.48 Europe/London By Robert Briel

CNN campaign Go ThereWATCH VIDEO. CNN – CNN. Go there is the theme of the new branding campaign that CNN International has unveiled.

The new brand campaign signifies a commitment to what CNN can and will be, the broadcaster said. “With an unmatched global footprint, CNN has the capabilities to go where no one else can. “From the ends of the earth to the heart of the story, CNN always goes where no-one else has gone.”

Watch the video, which starts with a short clip of the channel’s founder Robert ‘Ted” Turner announcing the very first broadcast in the US.